Our Program:

Digital Marketing Bootcamp

Academy Pittsburgh’s Digital Marketing Bootcamp is a diploma-based program that prepares students to enter the technology workforce in a variety of entry level positions, including digital marketers, social media managers, data analytics and reporting professionals, digital content coordinators, junior level project managers, and other in-demand roles in technology that leverage a knowledge of social media management, digital marketing best practices, and search engine optimization.

Why Academy?

At Academy, learn the skills you need to grow into a new in-demand career. Work collaboratively with like-minded individuals and top-tier instructors. ISA options allow students to pursue instruction with no upfront tuition costs in a diverse classroom setting.

1

Learning for All

Half of the seats in each class are reserved for people underrepresented in tech or tech adjacent workplaces.

2

No upfront tuition cost

Academy's Income Share Agreement (ISA) funding options mean no tuition fees until after you start your new career.

3

Learn and Connect

Learn to manage projects, websites, digital marketing campaigns, and more through project-based learning and gain connections to the larger ad tech community in Pittsburgh.

Coursework

Dig deeper into our syllabus and see what you'll encounter on a week-by-week basis as an Academy student.

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Course

1

Project Management

Students will learn how to effectively manage corporate, agency, and freelance projects. An introduction to business, project management, technology, and leadership concepts will be applied to manage multiple stakeholders and meet project goals. Learners will come away from the course with the hard and soft skills necessary to manage diverse teams in oftentimes complex projects with difficult goals, high expectations, and resource constraints.

Skills

Communication
60
Design
30
Organization
80
Branding
0
Analytics
30
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Course

2

Web Management

Students will learn the skills, techniques, and tools required to manage websites hosted on third party platforms that include but are not limited to WordPress, Webflow, and Squarespace. They will develop the skills needed to implement effective web site UI/UX and complete fundamental web site maintenance tasks.

Skills

Communication
20
Design
50
Organization
70
Branding
20
Analytics
40
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Course

3

Marketing Strategy

Students will learn basic marketing strategy as the core of their digital marketing toolkit. Topics covered include: traditional marketing, creating a brand narrative, marketing strategies and concepts to determine market fit, general campaign development, digital channel strategy, lead generation, and conversion funnels. Data driven decision making to optimize campaigns will be applied as students learn how to measure basic marketing metrics. This course will inform the foundation of students’ digital marketing knowledge.

Skills

Communication
60
Design
50
Organization
40
Branding
60
Analytics
20
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Course

4

CRM and Email Marketing

Students will learn how to build and implement a Customer Relationship Management (CRM) system and best-practice email marketing campaign. A variety of email marketing practices are covered including sequencing, templating, marketing automation, affiliate marketing, partnership marketing, attribution models, data analytics, and data visualization. Learners will tie these concepts together by learning how to measure basic email marketing metrics, interpret results in a CRM, and optimize campaigns around these data points in both analytical and visual platforms.

Skills

Communication
60
Design
40
Organization
20
Branding
20
Analytics
60
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Course

5

Digital Marketing

Students will learn ad tech in order to build a robust digital marketing campaign using search, display, social media, and advertising analytics best-practices. After completing this course, students will be prepared to test for their Google Certifications in Search and Display advertising. Students will learn a variety of digital marketing practices including search advertising, display advertising, keyword development, conversion tracking, retargeting, budgeting, content marketing, social media marketing, and overall campaign optimization and planning.

Skills

Communication
50
Design
60
Organization
40
Branding
70
Analytics
40
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Course

6

Web Analytics and Analytics Reporting

Students will learn how to understand and utilize search engines, allowing them to build a search engine optimization (SEO) campaign fit with best-practices. Upon completion of the course, students will be prepared to test for the Google Analytics Certification. Students will learn to interpret SEO metrics, create content mapping strategy, create best-practice growth marketing strategy, implement social marketing for SEO and build web content marketing for SEO. Students will also learn how to report and optimize analytics and data from a SEO campaign. This course will teach students current search engine optimization trends and practices.


Skills

Communication
50
Design
40
Organization
50
Branding
50
Analytics
90
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Course

7

Professional Development for Career Pathways

Students will learn how to use effective planning strategies to map out their career pathways as well the soft skills needed to successfully navigate those pathways. Learners will implement interpersonal skills to engage with other career professionals in workplace settings, create resumes and portfolios in line with industry standards, and develop both an online presence and strategy for pursuing short and long term career pathway opportunities.

Skills

Communication
80
Design
20
Organization
40
Branding
50
Analytics
10

Application Process

Ready to apply? Here's a step-by-step breakdown of what comes next.

1

Read our sample participation agreement.

Before applying, make sure you understand and accept all of the expectations, terms and conditions explained on this page. Be sure that you review, our sample participation agreement. If you are admitted into the next session you will have to sign a similar document, though the terms and conditions of participation may differ. A completed application creates no binding agreement between potential participant and Academy Pittsburgh, LLC.

2

Fill out the application.

We'll ask you for basic demographic information, financial need, and all the other basic information you might expect. The application includes logic questions, as well as uploads to Github and YouTube. Don't worry, you can save your progress and don't have to complete the whole thing all at once.

3

Schedule an in-person interview.

Thanks for applying! We'll be in touch in a few days' time, and may ask you to schedule an in-person interview.

4

Start your rewarding new career training.

Congratulations, you made it!  Tell your friends and loved ones and get ready for some of the most transformative weeks of your life.

Income Share Agreement

Academy Pittsburgh uses ISAs in order to allow more and different people to pursue a career in tech or tech adjacent fields while meeting the hiring demands of area employers. Don't pay tuition fees until after you've secured a new career. Our program includes protections including a minimum income threshold equivalent that must be met before payback is required, as well as a maximum time window that ends the obligation even if less than the initial funding amount was paid back.

FAQs

Have further questions? We're happy to hear from you, but first, see if your question is already answered below.

Do you offer remote classes?

Yes - but only during the pandemic! We are licensed as an in-person school. Right now, we have a temporary dispensation to offer classes remotely. If the case count goes down enough for the Department of Education to approve in-person classes, we may have some optional in-person parts to it. After the pandemic dispensation ends, we'll return to in-person classes.

How can I learn more?

Send us an email. Sit in on a class. Talk to a graduate. Attend an open house, workshop, or networking event. We want to answer whatever questions you might have, and are happy to arrange a visit or call with our staff or alumni. Start by contacting info [at] academypgh.com, and we'll get in touch as soon as possible.

Do you offer any night or weekend classes?

Our digital marketing bootcamp sessions are run on a flexible nights and weekend schedule. Our developer bootcamp is currently full time only, but we are looking into the feasibility of launching night and/or weekend sessions for all programs. Please let us know if this is something you would be interested in attending, so that we can better gauge interest and inform anyone interested when it begins.

Why Academy? Why not another bootcamp?

Academy Pittsburgh is locally owned and operated by Pittsburgh residents with decades of experience and connections to the region's tech community. Thanks to an affiliation we have with Work Hard Pittsburgh, our students have an opportunity for freelance jobs immediately upon graduation. Moreover, we care about each and every one of our students, personally and professionally, and we genuinely want them to succeed.

How successful have your graduates been?

Over 80% of our graduates have been hired, with an average starting salary over $55 thousand dollars.

Why do you teach the things you teach?

At Academy, we teach students how to teach themselves to learn, so that they can master new skills in the future as technologies and preferences evolve. The specific skills we teach are based on the hiring demands of employers in the Pittsburgh region. In essence, we teach an array of what's in-demand, allowing for an easier transition into the real world workplace.

How can I pay for Academy? What's the cost?

Students may elect to pay a one time upfront tuition cost (varies by program) to attend Academy. As an alternative, students can agree to an income share agreement (ISA) of 10% of the participant’s post-program gross income (based on a minimum income threshold) paid on a monthly basis. Enrolled students may also be eligible to apply for federal tuition funding through a displaced workers program run by PA Careerlink and Partner4Work. Get in touch with us with your questions about specific funding or more information on our ISA model.